Pur Cosmetics Hydra Fluid Foundation: Review and Swatches

Pur Cosmetics recently released the HydraFluid Water Serum Foundation*, now available at Kohl’s and Ulta stores. The foundation captures the top beauty spring for Spring 2016—hydration and offers skin-quenching ingredients in addition to makeup performance. Now that it’s starting to heat up here in California, I usually opt for a lighter base. It’s already starting to feel more like summer than Spring here. The foundation is available in 5 shades: Light, Medium, Tan, Dark, and Deep. It contains PUR’s encapsulated water-complex and helps to hydrate the skin while providing lightweight, yet medium coverage. 

The Key Ingredients & Benefits:

Encapsulated water complex– Utilizes phospholipids to deliver the purest water sourced from the Swiss Alps deep into the skin for long-lasting hydration.

Ceretin Complex- Helps smooth, firm, and lift the skin’s appearance.

Vitamin E- Helps soothe skin and provides antioxidant benefits.

Swatches from Top to Bottom: Light, Medium, Tan, Dark, and Deep

The foundation is contained in a squeeze tube that dispenses easily. One word of caution is to squeeze gently so that you don’t end up wasting product. I am in the color medium which works for my medium golden skin tone. During my first trial run, I used a small foundation brush to apply the foundation and I buffed it on my skin using a circular motion. It blended easily and evenly and provided lightweight coverage. The consistency and formula feels very similar to that of a BB cream in my opinion. Though the coverage was lightweight it provided the perfect amount of coverage to even out my skin tone and it is completely buildable. The finish I achieved wore well throughout the day. My skin looked smooth and radiant, and I am quite pleased with my first introduction the Hydra Fluid Serum foundation. 

The Hydra Fluid Serum foundations are now available for purchase online on their website which you can find here and they are also available at Kohl’s and Ulta stores nationwide. 

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*This post featured some products that were kindly provided for my consideration.  Regardless, all opinions expressed here are my own.




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