Available today for a secret early release is the Violet Voss Ride or Die Palette, currently on the company's official website. I picked up this palette during IMATS LA a few weeks ago and I today I will be sharing more details, images and swatches as well as my preliminary first impressions. The purchase of the palette is my very first introduction into the brand. I've seen their Holy Grail Palette prominently featured over on Instagram and this was one of the few items that was pre-released during IMATS weekend.
Official details from the site:
Named after your Ride or Die pal. Each color was curated from our library of high impact colors in a range of colors and finishes.
Our PRO eye shadows are made with the highest quality ingredients and formulated to allow for smooth blending. The perfect go-to for any occasion to create your flawless sexy look.
RETAIL VALUE $252 (if sold separately)
- 42 super saturated colors
- Full Sized Pans
- Full sized pans (1.8 grams each)
- Cruelty Free
- Infused with Jojoba Oil
Ingredient List: Mica, Mineral Talc, Jojoba Oil, Kaolin Clay, Magnesium Stearate, Phenyl Trimethicone, Tridecyl Trime-llitate, Phenoxyethanol. May contain: Mica and Titanium Dioxide (Ci 77891),Iron Oxides, Chromium Hydroxide Green(Ci 77288) , Chromium-Oxide Greens(Ci 77288), Manganese,Violet-(Ci 77742), Ultramarines (Ci 77007), Ferric Ferrocyanide (Ci 77510),FD&C Red 40 Al Lake (Ci 16035), FD&C Yellow 5 Al Lake (Ci 19140), FD&C Blue 1 Al Lake(Ci 42090).
The palette is filled with eyeshadows that are named after popular girl names, your "Ride or Die" friend and each pan is full size. The palette currently retails at a special price of $68 although the full retail price is $75. It comes out roughly to $1.61 per eyeshadow and the purported retail value is $252 if the shadows are sold separately. Not bad! The palette is quite large as you can imagine. In fact, it is the largest eyeshadow palette I've ever purchased. It is not ideal for travel. However, it has a range of shades with a range of so many beautiful finishes. I especially love metal finishes. They are so beautifully pigmented and creamy. Are they on par with the quality or Natasha Denona shadows? Not quite, but they perform very well and the price is a steal all things considered. The palette contains very wearable tones that I know I can use to create looks for both day and night. I'm living for the color Stephanie! It's a beautiful warm copper that is reminiscent of one my favorite eyeshadow colors from MAC-Antiqued.
Swatches of all eyeshadows were taken in direct sunlight, in order from rows 1-6.
Thank you for stopping by today.
The links contained in this post are not affiliated and all thoughts are honest and expressly my own.