The latest from Marc Jacobs Beauty is their new Shameless Youthful Look 24H Foundation.* It’s described as a 24 hour medium buildable foundation with first-ever flashblack-free SPF with a self setting finish. The foundation claims to have a self setting finish which allows your natural radiance and texture to come through. I have been putting it to the test for over a week now, and today I have my thoughts to share with you.
“The idea of shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup but something that’s fresh and breathes and allows radiance and the texture of the skin to come through”—Marc Jacobs.
The foundation’s formula features the first to market technology that encapsulates the SPF in pigment. This makes SPF virtually undetectable, resulting in no flashback in photos and no ashy gray tones in the formula. The foundation also contains skincare benefits. Snow mushroom is nature’s answer to hyaluronic acid and provides hydration while blue daisy extract alleviates the dulling effects of pollution. It also has a patented milling process which produces super fine pigments that help to provide a natural looking self setting finish.
I adore the packaging. It’s portable, meant to be able to be taken on the go much like the Glow Stick, reviewed here. Once you twist the cap open, it is easy to dispense product by a gentle squeeze. It’s slim and lightweight and I love the functional design to their products.
There are total of 29 shades. The range was developed with artists and models worldwide to fit all skin tones and types. They are organized by shade family and then further labeled with a Y, or R to denote the undertone. Y is for those with warm, golden, or yellow undertones, while R is for those with cool, rosy, or red undertones. I am in the Medium family. For your reference, I listed all shades & descriptions below in this family along with an asterisk to denote the shades that I swatched.
R300-light medium with toasted beige undertones
R310-light medium w/pink undertones
Y320-light medium w/yellow undertones*
R330-medium w/yellow undertones
Y340-medium w/pink beige undertones
R350-medium w/peach undertones
Y360-medium w/golden undertones*
Y370-medium w/yellow beige undertones*
Swatches L to R: Y370, Y360, Y320
The foundation has a lightweight creamy texture that blends seamlessly on my skin. For application, I have used a damp beauty blender, my fingers as well as with the new Seamless Liquid Foundation brush. It provides a streak free, even application and it’s my preferred way to apply it. The foundation does not need to be set with powder, It is self-setting as claimed and yields a beautiful, soft matte finish that allows my skin to come through. For added hydration, I’ve also applied it with their Coconut Primer. This pairing is a winning combination for me! Lasting power was great. I did not wear the foundation for a full 24 hours. After 12 hours it was still going strong!
Bottom line, I think the new range is remarkable. It has an impressive range of 29 shades that could work for all skin tones. I love the finish and the natural radiance it imparts along with the lasting power. I do enjoy using their full coverage foundation, reviewed here, and now I have two options available depending on the coverage I want to achieve for the day.
The Marc Jacobs Shameless Youthful Look 24H Foundation, $46 is now available at Sephora, at select Neiman Marcus locations, and on their website.
Will you be giving this a try?
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*These products were sent complimentary for review. All opinions are honest and expressly my own. Some links are affiliated, read my full disclosure here.