The International Makeup Artist Trade Show, better known as IMATS recently wrapped up this weekend in Pasadena, California.  I had the pleasure of attending on Saturday. Shortly, I will be sharing with you a post brimming with images from the event. The event is open to both makeup professionals as well as students and makeup enthusiasts from all over. Those in attendance not only had the opportunity to fill their kit with essentials at a generously discounted rate, but they also had the opportunity to explore and learn from business forums and keynotes. This was my fifth time attending the show, and I truly had an amazing time. Kindly scroll below for more images and details.

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Happy New Year! Another year in beauty has come and gone. It’s now time to take stock and reflect on the past year. This year has been full of amazing product launches and releases, and I will be saving my top beauty favorites in skincare and beauty for another post. Today I want to share my top 5 beauty resolutions for 2017. I originally thought of at least 10, but narrowed it down to five, because I know I need to keep it attainable and realistic. 

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The countdown to Christmas has officially begun! Shopping for so many people can be a daunting task, especially when trying to stay within a reasonable budget. One solution to that dilemma is handcrafting your own thoughtful gift(s). One thing that I enjoy doing every year is crafting my very own DIY mason jar filled with all things beauty for my friends. Today I’d like to share this as a gift idea. If you are still scurrying around doing last minute shopping, I can assure you that this took me less than 20 minutes to put together once I had all the items I needed. I hope that you can draw some inspiration from this post. Kindly scroll below for details. 

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Update: Cyber Monday New Arrivals at Sephora will be up soon! Click here for a preview.

Happy Black Friday! I hope that you all had a wonderful Thanksgiving with your families and loved ones. Today I’ll be listing the Black Friday beauty deals that I am aware of and I hope you find it helpful. What’s on your list today?

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The Sephora VIB sale starts today and will run until November 14th. Last week, I wrote about my VIB Rouge Sale Haul and Recommendations, which you can find here, and today I would like to share some items that I have found to be completely worth the purchase. Many of these items were purchased full price, while some items were recent beauty discoveries. I also tried to include items that I feel will give you the most ‘bang for your buck.’ Scroll below for my beauty recommendations, swatches, and more. 

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I always look forward to the holiday lip sets released from Kat Von D Beauty each year. Not only are the products perfect for holiday gifts, they are wonderfully clutch size, and perfect for your makeup bag. I was really impressed with last year’s set, the Mi Vida Loca Lipsick set, reviewed here, and when I found out that this year’s Kat Von D Mini Liquid Lipstick Set would feature a mini set of her popular liquid lipsticks, I promptly picked one up when I spotted it at Sephora.

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Hi there! I wanted to share that Benefit Cosmetics is  currently having their Friends and Family sale and the sale will last until midnight PST on Tuesday, Oct. 11th. You can use the code: BENEFAM for 20% off your purchase. Today I wanted to share my recommendations. 

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Jouer is launching their Essential Matte and Shimmer Eyeshadow Palette* and new Slim Creme Eyeliners* today. They will be available on Jouercosmetics.com starting at 11 am PST which you can find here. The palette consists of 12 ready to wear shades, 7 of which are rich mattes and 5 of which are luminous shimmers. The eyeshadow palette combines the most wearable shades for an endless array of cut creases, smokey eyes, and natural washes of color—the essentials, as their namesake implies. 

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