A new addition to the Natasha Denona line launching tomorrow at Sephora and Beautylish is the Sunset Eyeshadow Palette, a gorgeous array of shadows aptly named and inspired by the colors of the sunset. Natasha Denona is an internationally acclaimed makeup artist who is well known for creating remarkably beautiful looks prominently seen on the covers of many of today’s magazines. I have been a fan of her line of eye shadows since my first introduction to her brand at IMATS, previously reviewed here

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Viseart is on a fire with their newly released Theory Palette additions! Not only did they release two new eyeshadow palettes, Nuance and Amethyst to add to their collection, TWO new Theory Cheek palettes in  Enamored and Ablaze also make their debut, offering a well coordinated trio that consists of a blush, highlighter and bronzer. If you are unfamiliar with the brand, Viseart is a Parisian makeup brand that traces its beginnings to French Television and film. They are a high-performance line with formulas that harness the best of natural and organic resources with modern technology. The brand was conceived out of a shared passion for healthy products that go back to the roots of beauty, to naturally enhance the skin rather than aging the skin with harmful chemicals. You will be happy to hear that these products are not tested on animals, contain organic ingredients, and they are free of silicone, petrochemicals, and mineral oil. All products are individually hand made in Paris, making them very Parisian chic in every sense of the word. I am a huge fan of their products; you can find my previous reviews here, here, and here. Today I am happy to share images and swatches of my new Viseart Theory Palette additions in Nuance, Amethyst, Enamored and Ablaze. 

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New In: The Milk Makeup Eye Pigments.* It is officially described as a vivid, and highly pigmented cream eyeshadow in a portable tube that delivers bold color in one swipe that dries quickly without creasing. The brand, which is relatively new to the world of beauty prides it self on creating a multi-functional, high-tech, low maintenance line for the busy woman who needs less time getting ready and more time getting stuff done. I have recently reviewed their Blur Stick Primer, (reviewed here) and was very impressed. When this package arrived, I was so eager to pop open the lid and start swatching away. Today I will offer you a closer look at the eleven shades available that range from neutral to colorfully bold. 

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Today MAC Cosmetics launches more exciting Spring 2017 collections online and in stores. The first is 6 new Eyes on MAC Eyeshadow paletteswhile the second is the Athleisure inspired MAC Work It Out Collection with a range of colorful, high performance hues. The third is the Great Brows collection. Today I’ll be sharing some bits and pieces of the newness that is launching today and I hope that you will find the information and swatches helpful. 

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Smashbox Cosmetics released a collection of seven Cover Shot Eyeshadow Palettes* inspired by trends seen at the studio, ranging from matte, to smoky, to bold. These palettes are purse size and perfectly compact for travel and fits easily inside your makeup bag. They are small, yet mighty and certainly pack a punch! There are a total of 8 shades in each Cover Shot palette, with two larger base shades so you won’t run out of the basics before using all the accent colors.

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Available today for a secret early release is the Violet Voss Ride or Die Palette, currently on the company’s official website. I picked up this palette during IMATS LA a few weeks ago and I today I will be sharing more details, images and swatches as well as my preliminary first impressions. The purchase of the palette is my very first introduction into the brand. I’ve seen their Holy Grail Palette prominently featured over on Instagram and this was one of the few items that was pre-released during IMATS weekend.

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