IMATS LA wrapped up this weekend in Pasadena, CA. I attended on the final day which was Sunday, January 17th. My best friend purchased tickets for me as a birthday gift last fall and needless to say, I was thrilled! There were so many different vendors that the booths were split into two different halls. The venue was packed as beauty enthusiasts from all over convened upon the Pasadena Convention Center to happily haul their hearts out. Amidst the long lines and crowd, I managed to haul home some exciting new releases that I will follow up with blog posts later. It was exciting to see all the major makeup brands in one spot. This is open for anyone attend, and is not limited to just makeup artists or beauty professionals, so if you have an opportunity to attend an IMATS event in a city nearby in the future, I would highly recommend it.